Saturday, 9 March 2013

Day 4 - Local Small/Medium Enterprise Tour

Today we got the opportunity to tour around with some staff from the Eastern Pearl Flour Mill and visit some of the end-users of EPFM flour, called Small/Medium Enterprises. This was a fantastic opportunity to get a grassroots level look at the people that consume our wheat flour. Today's trip report comes from Mick Caughey from Merredin..........

We started this morning with a visit to a local noodle bar, Mie Khangen and met with the owner Mr Markey and his wife. He has 19 Mie Khangen franchises in Jakarta and his noodles are unique in that they are made from spinach and brocoli and noodle flour. They are called green noodles and are very well known as healthy noodles as they contain vegetables and dont use any chemicals in the production process. They are the only noodle shop in Jakarta that are selling noodles like this. The wheat flour us is 100% EPFM 'Soldier' flour because of the wet gluten quality and the white colour of the flour.

Mr Markey began this business in 2002 with very little capital and has grown it to now be 19 franchises. Between all the franchises they produce 30,000 portions of green noodles per day. from a 25kg bag of flour they can produce 30kg of noodles and they are currently buying the 25kg bags at 150,000 rupiah.

In 2008 Mr Markey won the record for producing the worlds longest noodle at over 1km long. This trip was certainly one of the highlights of our trio and Mr Markey was such a proud and gracious host serving us his noodles and taking 100's of pictures of us with him and his staff. He would love to come to Australia to visit WA wheat farmers.

We also visited the Majestyk Bakery, they produce sweet buns and cakes with EPFM 'Kompass' flour.

In the afternoon we visited the local wet market selling local produce and live has a live butchery, but this part was completed for the day. Many of the stall holders sold 1kg bags of EPFM flor for home cooking.

Another interesting fact is that you need plenty of patience with Jakarta traffic, at the same time it is pretty friendly chaos and very entertaining.









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